UNIQUE” MISOGYNISTIC FACEBOOK RESPONSES OF PAKISTANI WOMEN TO THE DRAMA SERIAL KABHI MAI KABHI TUM

Abstract

This study examines internalized misogyny among Pakistani women through their English-language Facebook responses to the drama serial Kabhi Mai Kabhi Tum. Drawing on postfeminist theory, it explores how women, aiming to avoid “man-hating” stereotypes, often elevate men above themselves and other women, displaying a form of “unique” misogyny that devalues their own gender. Using Halliday’s (1994) Transitivity Analysis, 20 purposively selected Facebook comments were qualitatively analyzed to reveal linguistic strategies that construct this misogynistic stance. Results show that women frequently use language that both idealizes male characters and undermines female characters, reflecting internalized sexism. This research sheds light on how postfeminist attitudes sustain gender hierarchies and the role of social media in perpetuating internalized misogyny in contemporary Pakistani society.